Symmetry Labs is a Design & Technology Studio based in San Francisco, California, USA. They asked me to design their company Logo.
1. Design Inspiration
Symmetry Labs creates interactive experiences utilizing custom-built LED hardware, controlled by LED-mapping software, for a wide range of clients and industries.
1.1 The Cubes
The Symmetry Labs flagship are the Cubes, modular 3D LED lighting fixtures. They asked me to design some logo proposals also based on this concept.
The logo must be modern, colorful, dynamic and must give the feeling of movement, remembering lights.
To achieve this, Symmetry Labs asked me to explore two different directions by designing two types of logos: Wordmarks (type of logos comprised of text only) and Combination Marks (type of logos comprised of text and pictorial / abstract symbols).
2.1. Wordmark Proposals
The Final Choice
3. The Symmetry Labs new Logo
The Symmetry Labs team chose one of the combination mark proposals as the new official company logo. More precisely one of those that has the Cube as a symbol, further strengthening its value as the company's flagship.